Journal

Notes from the studio.

Plain answers to the questions founders ask before a brand or website project. What it costs, which platform to choose, and how the work actually runs, from the person who does it.

Clara Pinto's Squarespace store on three phones, on the site's pink
01 Cost and process · 8 min read

How much does a Squarespace website cost in the UK?

Two numbers: what it costs to run, and what it costs to build. The plan is the small one. Here is how both add up, with current UK prices.

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Over the shoulder of Sophie Evans choosing colours, swatches beside her laptop
Platforms · 7 min read

Squarespace or Shopify: which should you build on?

One question decides it, and it isn’t how the site looks. When each platform is the right call, with current UK prices.
Four pages from the OnLogistics brand guidelines: cover, symbol, colour palette and typefaces
Brand · 6 min read

Do you need a brand identity, or just a logo?

A logo is one file. An identity is the set of rules that keeps everything else looking like the same company. When you need which.
More from the journal
  1. 04 Should you do your brand and website at the same time? Brand · 6 min →
  2. 05 AI product imagery: when it works, and when to book a photographer AI and imagery · 7 min →
  3. 06 Can you edit your Squarespace site yourself after launch? Platforms · 6 min →

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