Case study · 2026
OnLogistics
Brand identity, brand guidelines and website design for a UK fulfilment and logistics company, bringing OnLogistics and Exact Logistics together under one name.
OnLogistics is a UK logistics integrator with more than 25 years in warehousing, fulfilment and transport. After its merger with Exact Logistics, the business needed one identity that customers, drivers and staff would all recognise.
That meant a brand that reads as established and technology-led, and a website that makes the whole offer clear: warehousing, fulfilment, value added services, transport and the sectors it serves. A buyer should understand what OnLogistics does, and ask for a quote, without hunting for either.
The O closes into an arrow, a mark about flow and control across the supply chain. The tagline, Taking care of every step, sits under the wordmark wherever there is room for it. Carbon Slate carries the brand, and Active Teal is kept for the moments that need attention, like a call to action.
Every place the brand appears has a version made for it. The full logo and tagline for fleet and signage, a vertical lockup for workwear, and the symbol on its own for social profiles and app icons. Rubik runs across everything, with Calibri set as the fallback so Word and PowerPoint documents still match.
It is all written up as brand guidelines the team can hand to a signwriter, a uniform supplier or a new marketing hire, with the approved logo files linked from the document.
onlogistics.co.uk. Services, sectors and transport each have their own section, with client success stories and testimonials close to where a buyer decides to get in touch. Fully responsive on mobile and desktop, with the customer portal login in the header of every page.
What do you handle, for which sector, from where, and who else trusts you with it. The sitemap and wireframes answer those in that order, across every key template: services, sectors, transport, case studies, news and contact.
I designed the site. Chris Hough at WP Bees built it in WordPress, and Laura Sargeant at SEM Consultants led the SEO.
The merged business now presents as OnLogistics, with a single identity and a website that sets out everything it offers. The guidelines give the team the files and the rules to apply the brand to fleet, signage, workwear and documents as each is renewed.
Taking care of every step.The OnLogistics brand line