Case study · 2025
Clara Pinto
An editorial refresh of a London wool studio's Squarespace store, mobile-first and built to convert without losing the fashion restraint.
Clara Pinto makes hand-felted, made-to-order wool pieces from a London atelier. The brand was singular; the storefront wasn't keeping up, strong on restraint but weak on conversion, especially on mobile where most of the revenue happens.
The work: an editorial refresh of the Squarespace store with commercial intent, mobile-first, a stronger product page, and homepage storytelling that still treats each piece as an object, not a SKU.
A calm, image-led homepage and a shop that reads like a lookbook, the same considered tone from landing page to collection to made-to-order enquiry.
Reworked on Squarespace so the shop reads like a lookbook rather than a template, with the product page, the weakest and most important surface, rebuilt mobile-first.
Made-to-order explained with care, so a four-week, hand-finished process reads as considered rather than a delay.
Editorial storytelling modules, featured pieces with prices, tightened navigation and typography. The restraint kept, the commerce switched on.
An editorial storefront that keeps the brand's restraint but converts, mobile-first, with the product page and homepage doing the commercial work they weren't before.
A singular object, sold like one.Clara Pinto