Sectors · 01 / 05

Design for health and wellness.

Websites, brand identities and image libraries for clinics, practitioners, therapists and wellness brands. Before anyone books, they want to know who you are, what happens at an appointment and what it costs. I design sites that answer that plainly and make booking easy on a phone.

From The Heal Clinic brand image library: a freckled face in close-up with a band of rainbow light across the cheek
Sector
Health and wellness
Case studies
Services
Quote
Fixed, usually within 48 hours
01What the work covers

Sites that earn trust before anyone books.

01

Who you are, before what you offer. People want to see the practitioner first: a real photograph, qualifications and memberships, and how long you've practised. I plan the about and practitioner pages early, because they're often the pages that decide whether someone books.

02

Booking within reach of every page. What a session involves, how long it takes, what it costs and where it is: those answers belong on each service page, with a booking button close by on a phone. I connect the site to your booking system, so confirmations and reminders look like your business too.

03

Plain words for people who are worried. Many visitors are anxious, in pain or reading late at night. Short pages, everyday words and clear headings make a practice easier to choose. I keep claims to what you can stand behind, and flag anything that reads as a promise of results.

04

Product pages that explain the product. For a wellness brand selling online, the product page does a shop assistant's job: what it is, what's in it, how to use it and who it suits. Clear ingredients, good photographs and real reviews do most of the work, and templates let your team add new products.

From the workNuvita Lab & Beautiful Thinking
Three live Nuvita Lab store pages on mobile: the home page, the NAD+ explainer and the injectable pen
Nuvita Lab · Shopify store, mobile
Live Beautiful Thinking pages laid on a diagonal, including the Cosmic Cabin, the FAQs and client testimonials
Beautiful Thinking · Live pages, desktop
Case studies

Health and wellness case studies.

The Heal Clinic's identity is by John Paul Scott, Creative Director, and Nuvita Lab's identity is by others; for those two, the work shown is the website and the imagery. Photography of the Cosmic Cabin is by Beautiful Thinking.

Sophie Evans sketching on an iPad at her studio desk, her face turned away
02 · What it costs

Published prices, then a fixed quote.

Starting prices for Squarespace builds, which suit most practices taking bookings. Shopify stores are quoted on scope. Either way you get a fixed quote, usually within 48 hours.

  • A single pageLaunch, landing or sales pageFrom £995Usually one to two weeks
  • A four to five page siteFrom £1,500Usually two to three weeks
  • A site made alongside a new brandQuoted as a brand package plus the websiteSix to eight weeks or more

Half to book the project in, half on completion. Nothing starts until the price is agreed.

Start a project →
03Questions
Squarespace or Shopify for a health or wellness business?

Squarespace suits a practice taking enquiries and bookings. Once you're selling more than a handful of products, with stock and variants, Shopify is the better call. I'll tell you if the cheaper option will do the job.

Can you work with the booking system we already use?

Usually, yes. Most booking tools can be linked from the site or embedded in it, and Squarespace has its own scheduling if you need one. I check what you use before quoting.

We already have a brand. Can you design the site around it?

Yes, and it's a common starting point. I carry the look across the whole site and write down enough of it that new pages still look like yours.

Where does the imagery come from if we have no photography?

Generic stock makes a practice look like every other one. I can direct a small shoot or build a brand image library: a moodboard first, then images chosen or made to match, with simple rules so new pages stay consistent.

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