I work directly with founders and brand teams, and every project is designed and delivered by me, from the first conversation to launch.
I grew up in a creative family. My dad was a photographer, so I got taken along to his shoots. My mum is an artist and designer. She’d show me two versions of her work and ask which one I liked, and I always knew which one was better.
It wasn’t until my first design job that I realised where my eye for design had come from. Now you couldn’t pay me to do a non-creative job. Years in, I still love making stuff look pretty.
Since 2012 I’ve gone from head of design to running my own practice, with career work for Arsenal, DreamWorks, the BBC, Sky, Channel 4, Barclays and the NHS. Now I work with founders and brand teams directly, from the first conversation to launch.
The business and who it sells to come first. The design follows.
Every choice has a reason. Every element earns its place.
One person, start to finish. No layers, no hand-offs.
Done is better than perfect. Refine it once it’s live.
Beautiful isn’t enough. It has to work for your business.
Prices, timelines and what happens after launch are in the FAQ.
I work from my studio in Suffolk, usually with 100 tabs open and Buzz, my mini schnauzer, keeping an eye on things.
Buzz. Mini schnauzer, full-time supervisor, behind the scenes on every project.



You did an amazing job...the vibe and message are exactly what I was hoping for. I am so pleased; thank you.