Case study · 2025
Nuvita Lab
Shopify web design for a premium NAD+ wellness brand selling direct: a store built to convert, with a curated brand image library and 3D product renders behind it.
Nuvita Lab is a founder-led wellness brand selling a premium NAD+ kit direct to consumer. They arrived with a finished identity and a product ready to sell, and needed a Shopify store that could carry it, plus a visual world deep enough to keep the brand consistent everywhere else.
The work split three ways: a Shopify store that framed the product in lifestyle context rather than clinical detail, a curated brand image library, and a set of 3D product renders that could stand alone as hero imagery.
A calm hero, NAD+ explained, then a shop that feels like luxury wellness rather than a pharmacy checkout. The same considered tone runs from homepage to product page to checkout, mobile included.
I built it on a luxury Shopify theme as the foundation, then refined it through considered UX and bespoke visual direction. Every template was adapted to the product rather than defaulting to standard ecommerce patterns.
An education-first architecture for a skeptical wellness audience: who Nuvita Lab are, what NAD+ does, and why this format. In that order.
The visual direction stayed calm and trustworthy the whole way through, matching a premium price point and the brand's own standard.
Behind the store sits a curated brand image library. I started with creative direction and a moodboard, a single page that fixed the visual range before any individual asset was chosen. From there the library was built three ways: AI-generated bespoke imagery, sourced high-quality stock, and AI-enhanced composites where neither route quite worked.
Thirty final images, edited and organised into a structured content library the team can reach into without thinking. The product photography and 3D renders were built alongside, sharing the same palette and light so it all feels like one body of work.
High-fidelity 3D product renders of the kit, vials and pen, built to stand alongside the studio shots as hero imagery. Same palette, same light, so the two are indistinguishable in use.
A Shopify store built to carry a high-value product with clarity and confidence, and a complete visual system the team can run on. The image library has powered web hero, social and partner decks without a single off-brand drift.
The future of feeling good.Nuvita Lab