Case study · 2024
Nuvita Lab
A Shopify store for a premium NAD+ wellness brand, with a curated brand image library and a suite of product renders behind it.
Nuvita Lab arrived with a finished identity and a quiet, confident product, a premium NAD+ kit sold direct. What they needed was a store that could carry it, and a visual world deep enough to keep the brand consistent everywhere else.
The work split into three: a Shopify store that framed the product in lifestyle context rather than clinical detail, a curated brand image library, and a set of product renders that could stand alone as hero imagery.
A calm hero, NAD+ explained, then a shop that feels like luxury wellness rather than a pharmacy checkout. The same considered tone runs from homepage to product to checkout.
Built on a luxury theme as the foundation, then refined through considered UX and bespoke visual direction. Every template was adapted to the product rather than defaulting to standard e-commerce patterns.
An education-first architecture: who Nuvita Lab are, what NAD+ does, and why this format. In that order.
The visual direction stayed calm, clear and trustworthy the whole way through, matching a premium price point and the brand's own standard.
Behind the store sits a curated brand image library. I started with creative direction and a moodboard, a single page that fixed the visual range before any individual asset was chosen. From there the library was built three ways: AI-generated bespoke imagery, sourced high-quality stock, and AI-enhanced composites where neither route quite worked.
Thirty final images, edited, optimised and organised into a structured library the team can reach into without thinking. The product renders were built alongside, sharing the same palette and light so it all feels like one body of work.
High-fidelity 3D renders of the kit, vials and pen, built to stand alongside the studio shots as hero imagery. Same palette, same light, so the two are indistinguishable in use.
A store built to carry a high-value product with clarity and confidence, and a complete visual system the team can run on. The image library has powered web hero, social and partner decks without a single off-brand drift.
The future of feeling good.Nuvita Lab