Case study · 2017 to 2025 · Suffolk
Beautiful Thinking
Brand identity, print and a Squarespace website for Lizzie Falconer's meditation and spiritual guidance practice, with the logo redrawn in 2025 as the practice grew.
Beautiful Thinking is Lizzie Falconer's practice, run from the Cosmic Cabin, her retreat space in the village of Lavenham in Suffolk. She began with hypnotherapy, NLP and meditation, and has since added one-to-one spiritual guidance, day retreats at the cabin and group bookings.
The identity was redrawn as the practice moved. The Squarespace site dates from November 2017, and in 2025 it was redesigned with the new logo.
Redesigned in 2025 on Squarespace 7.1 and set in the new identity. The Offerings page is built around five ways to work with Lizzie, each opening to what's included, how it runs and what it costs, and the Cosmic Cabin has a page of its own. A free guided meditation sits at the foot of the home page and the cabin page, for anyone not ready to book yet.
The first logo, from December 2017, set ‘Beautiful’ in a pink script over ‘THINKING’ in spaced capitals. It ran across the site and the print, and in 2021 it was recoloured blue-grey.
The 2025 logo pairs the moon with a serif wordmark that sets ‘thinking’ in italic. It's used in white, over the site's dusty blue in the header and on charcoal in the footer.
Everything here was made between November 2017 and October 2025.
Gentle Guidance. Lasting Calm.Beautiful Thinking
