Case study · Soho, London
The KiRO Clinic
Social templates, story animations and a brand image library for a chiropractic and rehab clinic in Soho, London.
The KiRO Clinic is Ben Searle-Baker's chiropractic, rehab and training clinic in Soho, central London. The brief was a starter system for social media: a small set of templates the clinic could fill in day to day, and a pool of on-brand images to go in them.
The direction came from a brand concept for the clinic by John Paul Scott, Creative Director, built on close-up photography of skin, backs and hands at work, and the line ‘We’re aligned.’
There's a template for each kind of post the clinic planned, from its treatments to an introduction to Ben, for the grid and for stories. They're set up in Adobe Express for the clinic to edit day to day, and a Figma mock-up shows how the profile, stories and reels look together. LinkedIn and Facebook banners carry the same look.
Images from the library were then turned into short story animations, like the one here.
The library was made for KiRO, following the concept's direction: bodies seen close and lit from the side.
Stills from the clinic's own treatment videos were selected and lightened to sit alongside it.
The clinic runs its own posts from the templates, and fills them from the library.
Treat. Train. Transform.The KiRO Clinic
