Brand identities, guidelines and websites for consultancies, professional firms and B2B service companies. Buyers check your website before they get in touch, and often pass it round colleagues. I make sure it says plainly what you do, who for and who they'd work with, and that the brand holds up in every proposal and email.
Say what you do on the first screen. Many professional sites open with a strapline that could belong to anyone. A buyer comparing firms wants to know straight away what you do, who for and where. I plan the pages around the questions buyers ask, in the words your clients use.
Proof a buyer can check. Named people with photographs and credentials, specific case studies, testimonials with a name and job title, and a real address. I design the team, case study and about pages to carry that evidence, and keep them easy to update.
A sense of price before the first call. Price is what business buyers most want from a website and least often find. A few typical projects with a guide price, or a clear account of how you charge, does the job and filters out enquiries that were never going to fit.
The brand after it leaves the website. Most of what a firm sends out is a proposal, a deck, a signature or an invoice, made by someone who isn't a designer. I give the system safe fonts for Word and PowerPoint, build templates in the programs your team already uses, and make the logo work everywhere from a browser tab to signage.
Brand identity, guidelines and website design for a UK logistics company, bringing two merged businesses together under one name.
A brand identity and Squarespace website for an independent legal consultancy, launched from scratch.
S Evans Design designed the OnLogistics website; Chris Hough at WP Bees built it in WordPress, and Laura Sargeant at SEM Consultants led the SEO.
Squarespace builds start at the prices below, and a brand made with its website is quoted as one package. Design for your own developers to build is quoted on scope. You get a fixed quote, usually within 48 hours.
Half to book the project in, half on completion. Nothing starts until the price is agreed.
Start a project →Yes. I provide the sitemap, wireframes and page designs, and your developer builds it. That's the usual route for WordPress, or for anything your in-house team maintains.
An anonymised case study still helps if it's specific about the kind of client, the problem and what you did. I help you shape it so it says enough to be useful and nothing your clients would mind.
Yes. Most established firms have recognition worth keeping. I start from what people already know you by, then tidy the logo, type and colour into a system with guidelines a new hire can follow.
Yes. The identity and files are yours, handed over as a brand pack with the working files and every logo format, plus a walkthrough.