Case study · Finance & fintech

Ruth Wandhöfer

A Squarespace website, a report design and document templates for Ruth Wandhöfer, an author and speaker on the future of finance.

Client

Ruth Wandhöfer

Sector

Fintech & payments

Role

Website & documents

Services

Squarespace website · Search set‑up · Report design · Templates

01The client

An author and adviser on the future of finance, and an artist too.

Ruth Wandhöfer speaks and writes about the digital economy and the future of money, and her work was spread across events, interviews and publications. She also paints, so I brought her artwork into the site, a nice contrast between the corporate world and art.

The website

A different painting at the top of every page.

Website · About, desktop

Live Ruth Wandhöfer mobile screens laid flat on light grey: the home page over a red and turquoise painting, the report page and the Contact page — Website · Mobile screens

The site is black and white, so all the colour comes from her canvases.

The pagesHome to the report

Sections of the live Ruth Wandhöfer website laid out on a diagonal on black: Home, About, Contact, Events and Articles, a blog post and the report page — Website · Home, About, Contact, Events & Articles, a post and the report

The paintingsBy Ruth Wandhöfer

A detail of a turquoise painting with a yellow stroke and a red drip — Painting · detail

A detail of the painting Fire, swirls of red over pale canvas, the banner on the Events page — Fire · the Events banner, detail

02What I did

The website came first, then a report.

I designed the Squarespace site and have kept it up to date with new events and articles ever since. When a working group she led needed its report quickly, I designed it as a PDF with a web version on her site.

Presentation and document templates for her company followed, in the same style.

The PDFFrom Fintech to Ubiquitech