And After sells preloved designer womenswear and accessories, and every piece is chosen by its founder. The business needed an online store that could sell the stock and take bookings for styling consultations.

I built the store on Square Online, with the shop categories, consultation bookings and a newsletter sign-up. There was a lot of photo editing too, so every piece sits on the same grey.

The online store now sends customers to the shop as well, so people can browse online and then visit in person.