Online stores for independent fashion labels, lifestyle brands and homeware makers. A buyer who has never met you has to judge the product from a screen and trust the shop enough to pay. I design the product pages, sizing, phone experience and checkout so they can do both.
Photographs that answer the buyer's questions. Online, pictures stand in for picking something up: worn or in a room, close enough to see the material, beside something that shows the size. I write the photography brief around what the product page needs, so one shoot works for the shop and for Instagram.
Size, fit and dimensions, written properly. Fit and scale are what a buyer can't check on a screen, and a common reason orders come back. For clothing that means garment measurements and the model's height and size. For homeware, dimensions, materials and care, close to the price.
A shop people trust the first time. Someone arriving from Instagram knows nothing about you yet. They look for a real about page, an easy way to get in touch, delivery and returns before the basket, and familiar ways to pay. I put each one where shoppers look, usually beside the add to bag button.
The phone, the checkout and the next collection. Most browsing happens on a phone, so I design at phone width first: big images you can zoom, sizes you can tap, and a short checkout with no forced account. The templates let you add products and launch a collection yourself.
Shopify store design for a UK yerba mate brand, selling gourds, loose leaf and starter kits.
An editorial, mobile-first Squarespace store for a London fashion label making hand-felted, made-to-order wool pieces.
Clara Pinto's logo, garments and photography are her own, including the SS26 photograph at the top of this page. The Stems brand, packaging and illustration are by Catalina Gotelli, and its photography was supplied by Stems. The work shown here is the two stores.
Starting prices for Squarespace builds, which suit a small, considered range. Shopify stores are quoted on scope. Both come back as a fixed quote, usually within 48 hours.
Half to book the project in, half on completion. Nothing starts until the price is agreed.
Start a project →Usually the size of the range decides it. A short range works well on Squarespace, and stock across several sizes or colours points to Shopify. I'll tell you if the cheaper platform will do the job.
Yes, and it's a common starting point. The identity, packaging and photography are often a small brand's strongest assets. What's usually missing is the structure: how a collection is browsed, what a product page answers and how it works on a phone.
That's the intention. The templates let a new product or collection go in without a design decision, and there's a handover session at launch.
Yes. Your products, customers and orders stay put while I rebuild the design around them. Most existing stores lose people on the product page and at checkout, so that's where I start.