Case study · Brand identity
LORE Studio
Brand identity and guidelines for LORE Studio, a content studio making podcasts, audiobooks and branded content.
LORE Studio makes podcasts, audiobooks and branded content. The brief asked for a bold palette with a slightly mysterious edge, and because most of the brand lives on social, it had to work small.
The idea is stories spreading by word of mouth. There’s a round logo for profile pictures, and a face in profile that speaks the name when the brand can afford to be louder.
The guidelines set out the colour pairs and type, so every post holds together.
LORE launched with the round logo for its profiles and the louder version for its feeds. I also built the studio’s first website.
