Case study · London
The Seductive Stitch and Sip & Sew
Two logos and a Shopify store for The Seductive Stitch, a London embroidery brand, and Sip & Sew, its workshop branch.
The Seductive Stitch makes embroidery patterns and kits that sit somewhere between refined and seductive. Later the business started Sip & Sew, embroidery workshops in London pubs, and the new branch needed its own version of the mark.
In the first logo a needle runs through the middle, with a suspender clip as the wink. For Sip & Sew I kept the shape, dropped the clip and brought it into colour, with pink S shapes, an orange needle and teal thread.
I built the store so it sells the kits and patterns and takes workshop bookings, with the pink and teal running through it.
Both sides of the business sell through one shop, and anyone who knows the original mark recognises the new one.
